Last week I told you about my mission for the next few months - to find out what our clients and members really value about what we do - so that we can decide what we need to keep doing, start doing and stop doing to help them be successful in the year ahead.
When Doug Diamond and I sat down a few weeks ago at the Barnes and Noble at Penn with Kevin Daum, the speaker at our upcoming “Un-Marketing” event on March 9th, he inundated us with information.
His three step process?
1) Create a Compelling Message (and a Value Proposition that truly differentiates you from your competition)
2) Apply Intentional Marketing to a clearly defined sales process that will allow you to scale for growth and
3) Provide Memorable Delivery to your prospects so that you stay “top of mind”.
Where to start? Well, as we teach our clients in Mastering the Rockefeller Habits, we need to gather information - from our current members and clients, our competitors and our potential customers.
So that’s what I’ve been doing - meeting and talking with clients and members and finding out:
1) What problems we solve for them?
2) Where do we add value?
3) What problems we don’t solve?
4) How do we perform better than our competitors?
5) What do our competitors offer that we don’t?
And the answers? Some things I knew…but there have been a few surprises. It never ceases to amaze me what I learn when I ask!
More on that next week…but in the meantime, with whom have you been talking? What’s the market telling you???
Let me know!
And come on March 9th if you want to learn more…
