Well I did it! Made the time last week and crafted our revised Value Prop - finally. Clarified the Pain We Solve and what the Best Solution is to solve that pain…but most importantly defined what made us the Best Solution Provider. Kevin Daum helped me to scribe in a few short bullet points how what we do and how we do it separates us from everyone else and…assisted me to answer the question: ”What do we do that others don’t?”
So what did I learn in this process? Or re-learn as the case may be?
# 1: How incredibly important getting information from your customers, prospects and others in the market place is - including people who aren’t in your space at all. And the latter are often the most critical to talk with bringing in the fresh and new ideas - like Dave Griffith of the Modern Group did for me. Dave’s question? How could we make our membership criteria more selective and therefore add more value to our Think Tank Groups for our members? (Great question - more to come on that one…)
# 2: A reminder that creating a strategy is certainly not rocket science but it’s not always easy - and definitely takes work. And - in the end it’s just good solid business fundamentals - the kind we often say are common sense, but just not common practice!
And # 3: The value that outside coaching brings when you’re going thru this process. It really helped to have Kevin involved with us. I especially appreciated his perspective as a marketeer and a successful Inc 500 entrepreneur. He’s got his own unique value prop as well!
So come next Tuesday to our Growth Strategies Breakfast and meet him as well as the other Enlightened Executives who are part of our community. We’ll be talking with Kevin about our own process as well as having him share his expertise so that you too can learn to create your own Compelling Message in 2010!
See you then!
And let me know your thoughts on this process and how it’s helped - or hasn’t helped you in your business. A special thanks too to Heather Chandler of Seal Strip for some of her feedback in the last few weeks!
Tags: Business Improvement, Enlightened Executives, Leadership, Sales and Marketing
